Google as Multiplier

"Google as the platform for the choosing self" has been the catchphrase of our class for the last two weeks. This idea presents itself in different form in Google's different platforms. But, I wanted to go a little meta and look at how it works with Blogger.

Blogger is, as it's name would suggest, a blogging platform. The features page highlights design, reach, money and mobility. All of these things allow you to customize your blog to fit your style, audience and lifestyle. But I think that Blogger goes one step further in appealing to individual choice; it allows you to pick and choose what part(s) of your personality you want to express. Let me explain.

This is my Blogger dashboard:

Each of those titles is a different blog I have started for different reasons at different times in my life. On has focused on technology, one on daily life and another on familial stories. Each a part of who I am and each distinctly separate.

What strikes me when this is paired with "Google as a platform for the choosing self" is that it is not just choosing what we want. It is choosing who we are. Which parts of ourselves we want advertised to the public in blog form. And we don't have to choose just one part.

We can essential be two faced (or three or four faced) without repercussion. We are allowed or even encouraged to have multiple faces [blogs] that represent different parts of our individual personalities.

Rather than choosing what product we use, what video we view or how we process information, we choose how our personality is processed and presented. We get to choose who we are!